Local Search Engine Optimization
Getting your business found locally using White-Hat Search Engine Optimization and Local listing services
You own a local business. Allow people to find it.
Ranking well in the search engine results pages locally is very similar to ranking well nationally, with a few related tweaks. Optimizing your site for the keywords you are targeting is still important. So if I run a baseball training facility, it would probably be a good idea to target a keyword phrase people are likely to search for, while looking for training for their kids, or for yourself (Can you say Glory Days?). So in setting up your site, there are techniques that should be employed so that people searching for “baseball training facility” will find my business. When we build sites we build the page so that Google, Bing, etc… can scan the page and get a good idea of what the page is about. We structure optimized pages to make it easy for the search engine crawlers to scan, and build the pages so the topic we are discussing in our page is clear, i.e. the keyword phrase / subject matter of the page.
It’s not just about words on the page. It’s about creating compelling, easy to read, linked content.
As you are building content for your website, using a few simple techniques will help you optimize your page for the search engines. Text built using H class formatting is seen as most important in descending order, H1, H2, H3, etc… As is text that is either BOLD or Linked or let’s get really crazy and BOLD a Link. Also, tagging your images with appropriate ALT Titles and Descriptions better describes what the image is about and how it makes the content on your page better than most.
Setting up Google My Business and Related Local Sites
Everyone wants to be on the map. You’ve seen them and used the map listings on Google and Bing. You type in a search term for a product or service, and there it is, a few suggested businesses for you to choose from. You see the business name, phone number, address, website link and a push pin or number of where the related business is located in relation to you. There are also Reviews with a related star rating. Showing up in this nice little box is key to getting solid organic traffic to your businesses website. Setting it up is rather easy.
Along with the SEO stuff discussed above, the key to local search optimization is consistent information and brand delivery across the listing services that are important to your business.
Here are a few of the good local sites:
- Better Business Bureau
- Angie’s List
- Merchant Circle
We help visionary family owned businesses create and deliver a consistent brand message.
So what can Henry Clarke do for your online presence?
- Improve it (so you can make money)
- Speak in a language you can understand (or HTML if you prefer)
- Work to give you a nice return on your investment (no matter how small)
Contact Us Online or at 937.361.4166 today for more information about how we can help you improve your online presence.
"Steve is more than just a web developer. For instance with OAGE or even my personal site, I think of Steve as part of my organization and business. He immediately become a team member. He is interested in understanding what I am trying to accomplish and works to either make it happen or help me make it happen. Steve doesn't passively help me in the areas, he actively works to drive my mission through his work."Eric VanVlymen